Bitcoin mainstream adoption may have arrived. One sign of this trend is the increasing participation among celebrities who have caught bitcoin fever.
Among them, famous actor and screenwriter Matt Damon is being featured in an ad campaign by cryptocurrency platform Crypto.com that embodies the proverb, “Fortune Favors the Brave.” The ad includes Bitcoin creator Satoshi Nakamoto among the pioneers of history who have “embraced the moment” and succeeded on their path to commit, achieve and adventure.
Today we unveiled Fortune Favours the Brave
— Kris | Crypto.com (@Kris_HK) October 28, 2021
The ad has received more than 9,000 views so far on Twitter as Crypto.com seeks to lasso in new users from nearly two-dozen nations. Damon is not only being featured in the ad but he is also a backer of Crypto.com. In addition, Singapore-based Crypto.com is supporting one of Damon’s causes by directing $1 million to the famous actor’s global nonprofit organization, Water.org.
Crypto.com isn’t the only company that is making a push into the mainstream. FTX, a cryptocurrency exchange, will feature an ad during the NFL’s main event, the Super Bowl, which will be played in February 2022. According to Joe Pompliano of Pomp Investments, FTX is doling out $6 million for the ad, which will run for 30 seconds and is expected to reach tens of millions of households.
NFL star Tom Brady is also on the crypto bandwagon. He is giving one bitcoin to a fan who got his hands on a game ball that was of incredible significance to the Tampa Bay Buccaneers quarterback. The football represented Brady’s 600th career touchdown, an historic milestone, and another player inadvertently handed it to a fan in the end zone.
NEWS: Crypto exchange FTX has purchased an ad for the upcoming Super Bowl.
The 30-seconds of air time will cost them about $6 million and help them reach over 90 million people.
Crypto continues to go mainstream. pic.twitter.com/YcYcZ9iU0j
— Joe Pompliano (@JoePompliano) October 26, 2021
At the most recent price, one bitcoin is worth more than $60,000.
Rising Adoption, Strong Q4
Kris Marszalek, co-founder and CEO of Crypto.com, the company behind the Matt Damon ad, told CNBC today that the crypto “market remains super strong.” He pointed to rising adoption among retail investors and institutions, saying that the company is bracing for a “very strong Q4.”
— Squawk Box (@SquawkCNBC) October 28, 2021
Crypto.com is behind a Visa card that lets users pay for goods and services with cryptocurrencies. The company, which supports dozens of blockchains, has more than 10 million customers. Marszalek touted bitcoin as a store-of-value asset that is an alternative to gold and says he’s “super bullish” on institutional adoption.